Lavazza

Our story started in 1895, when Luigi Lavazza opened the first Lavazza store in via San Tommaso in Turin.
He was a man with great initiative, inventiveness, and passion for his work.

Do you know how the Lavazza blends came to be? Luigi discovered the different origins and characteristics of a variety of coffee beans and studied the art of blending them to satisfy the tastes of his customers.

Then, thanks to a trip to Brazil, he was able to see the potential of the beverage in an era of great change.

The Lavazza coffee we drink today is the result of a combination, created by Luigi, of coffee beans from different parts of the world.

As his business flourished, Luigi founded Luigi Lavazza SpA in 1927.